ALLURA started its first store in Cherthala town in the month of January 2019. ALLURA has a wide range of designer fabrics and clothing material to choose from and also specializes in designing and customizing bridal wear and party wear dresses. Allura has also online shopping (Online Boutique) for wide vareity of dresses like Party wear Churidar, Party wear Gown, Formal Dresses, Casual Dresses, Designer Dresses, Gowns for Womens Frocks for Women, Designer Lehenga, Western Dresses Bridal Boutique
| Online dress boutiques | Boutique dresses | Online Boutiques | Fashion dresses | Ladies Frock | Dresses for Ladies | Allura Cherthala | Designer Boutique in Cherthala | Handwork in Chrethala | Handwork in Alappuzha | Designer boutique Alappuzha | Trending designer wear | Budget friendly boutique